AUSTIN PBS
AUSTIN PBS
Austin PBS is not what you think it is.
But they’re glad to give you something to think about.
Art direction, design, campaign concepting, and copywriting. With copywriting and campaign concepting by Lauren Nail.
01 | NEW AUSTIN PBS, NEW CAMPAIGN
During spring of 2022, we started thinking about a new campaign for an all-new Austin PBS.
A vibrant TV color-bar look and playfully provocative copy came into focus.
The resulting campaign, Think Again, encourages Central Texans to rethink what they know about just about everything, but in particular: Austin PBS.
02 | BROADCASTING THE NEWS
To launch the Think Again campaign in PBS’s favorite format, we concepted some video interstitials for Austin PBS and Austin PBS Kids.
